Blue Child Therapy

Blue Child Therapy is dedicated to nurturing the emotional well-being of children and adolescents. With a focus on helping kids navigate and express their big feelings in healthy, practical ways, Blue embraces the idea that it’s okay to feel sad and that every emotion is valid. The brand’s design strikes a balance between being uplifting and cheerful while remaining soothing and peaceful. Created to resonate with children, it also captures the attention of parents through its simplicity, clarity, and approachability. The use of the Gotham and Gotham Rounded typefaces reinforces this balance, lending a sense of warmth and straightforwardness to the brand’s identity.